Fashion & Style

Fashion Shopping Guide for London

Hello everyone!

Today I would like to do something I haven’t done on my blog before. I was thinking that I would write a London fashion shopping guide. This guide is aimed mostly at tourists or people who live outside of London because chances are that if you’re a Londoner, you are already familiar with these places. But even if you’re a Londoner, you might find this guide informative anyway. So, without any further ado, let’s get into it!

Oxford Street

Yes, yes. Everybody knows that Oxford Street is the most famous shopping street in London. But I wanted to include it in this list anyway. On the 1.2 miles long street there are more than 300 hundred shops. These include high street brands as well as designer boutiques, and tourist shops. Whatever is it you’re looking for chances are you’ll find it here. Some of the shops you can find here are Forever 21, &Other Stories, Topshop and two huge Primarks on each end. Oh, and let’s not forget about Selfridges.
EXTRA TIP: Oxford Street is usually swarming with shoppers. Especially on the weekends. If you can, go there on the weekdays. The best time to shop here is in the morning as there are not as many people yet.

Nearest tube: Oxford Circus if you want to start in the middle, Tottenham Court Road if you want to start in the east, Marble Arch if you want to start in the west, and Bond Street if you want to start in the middle of the western part of Oxford Street.

Regent Street

Regent Street runs from Regent’s Park through Oxford Circus and Piccadilly Circus all the way to Waterloo place. For its close proximity to Oxford Street, I call it Oxford Street’s posher sister. The 0.8 miles long road includes both designer and high street brands. You can find here Burberry, Kate Spade, Calvin Klein, but also the Apple flagship store, and among others also H&M.

Nearest tube: Piccadilly Circus from the south and Oxford Circus from the north

Carnaby Street

Located just a minute walk away from Regent Street is Carnaby Street, one of the coolest venues of the 1960s London. Carnaby Street is definitely one of the most unique places in London. It offers more than 100 shops. You can find here Monki, Brandy Melville, but also beauty brands such as Too Faced.

Nearest tube: Oxford Circus

Mayfair & Bond Street

Mayfair is one of the poshest places to shop in London. In heart of the luxurious area, there is Bond Street. The street connects Oxford Street from the north and Piccadilly from the south. The northern part is called New Bond Street, and the southern part is called Old Bond Street. Some of the designer names you can find here are Victoria’s Secret, Louis Vuitton, Chanel, Mulberry, Jimmy Choo or Tiffany & Co.

Nearest tube: Bond Street and Oxford Circus from the north, Piccadilly Circus and Green Park from the south

Jermyn Street

Located in the St. James’s area in central London, Jermyn Street is well known for its abundance of designer shops. The vast majority of them specialising in gentlemen’s clothing. On the 0.3 miles long street you can find Hackett London, T.M.Lewin, Russell & Bromley or John Lobb. Obviously, this is not a place where I tend to shop, but I wanted to include because perhaps you could.

Nearest tube: Piccadilly Circus from the east and Green Park from the west


And we are moving slightly more to the west to the beautiful Royal Borough of Chelsea and Kensington. Knightsbridge is home to the famous Harrods located on Brompton Road. The favourite destination of tourists to shop at, and apparently also the Queen each year before Christmas. But Harrods is not the only place to shop in Knightsbridge. You can also find here Topshop, H&M or for instance Burberry. Another area in Knightsbridge apart from Brompton Road is Sloane Street full of designer shops. Just a quick note, Élan Café is also located on Brompton Road. I wrote a review of this café which you can read here.

Nearest tube: Knightsbridge and South Kensington

King’s Road

We are staying in Chelsea for a bit longer. The next shopping destination is King’s Road. The road that used to be the king’s private street and where punk was born in the 1970s includes Vivienne Westwood’s shop or the fashion chain Jigsaw. If you want to combine exercise with shopping, this is the place to go. King’s Road is 1.9 miles long!

Nearest tube: Sloane Square


Westfield is the typical American shopping mall. In London, there are two sites. One is located in West London in White City, and the other one is located in Stratford in the east. You can find a huge variety of stores here from both high street fashion and designer brands. The list is very extensive, so here’s the Westfield website so you can have a look yourself.

Nearest tube: Shepherd’s Bush for the White City one, and Stratford for the Stratford one

And that’s all I have for this post. Surely, there are much more venues to shop in London. I just wanted to name the best of the best. Hope you enjoyed!

See you soon!

xoxo, S. V.


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