This post will be slightly different from what I usually write about. Several months ago, I came across a meme on Facebook. It was ridiculing bloggers and influencers in general that rather than choosing a “proper” career we decided to pursue careers in social media. It’s bugging me off to see people dragging social media people. Especially when they don’t even know what they are talking about. For this reason, we will be talking about blogging in this post.
Before we start, I would like to disclaim that this blog post is aimed primarily at people outside of the blogging industry. However, if you’re already a blogger and just happened to stumble upon this rant, you’re of course welcome here as well!
I’d say that the most prejudice revolves around fashion and beauty bloggers. A category, where I myself, fall into. There are a lot of different niches in the blogging industry. You can base your blog around food, fitness, books, or you can review the latest tech, or blog about blogging. No matter what the niche is, all these bloggers work really hard to get their content seen.
I think that the biggest misconception is that bloggers write a couple of posts and the traffic just starts pouring in on its own. Well, we all wish it was so easy. I’m positive that 80% of the time I spend working on my blog is spent promoting it. There are a lot of ways of promoting a blog. In my opinion, social media is the best option. Especially for me, it’s Instagram. Due to being a fashion blogger, I have a lot of pictures of my outfits which I use to promote my blog on Instagram. But the same thing as with the blog posts, I don’t just upload a picture on Instagram and wait for the likes to come. I have to promote that picture using different strategies. Otherwise, not many people will be able to see my work. And this also applies to Twitter, Pinterest, or whatever social media platform a blogger decides to use. It’s different with Facebook as the promotion there is mostly based on paid ads.
You see, when you are a blogger, you’re not only a writer or a proofreader. I lot of us take our own pictures. We don’t have a professional photographer behind our back 24/7. Well, it’s harder to take pictures of your own outfits while wearing them. That’s when our beloved partners, friends, and family members come into play. Yes, I’m that annoying friend/daughter/sister who constantly wants others to take pictures of her. But we also need at least a basic knowledge of how photography and modeling work. By no means, I’m saying that I’m a model. Not at all! But if I want to take a good picture of myself, then I have to know how to pose. And that’s not where it ends. I’m also the one who edits the pictures. Once again, I have to know how to make the picture look appealing while not going over the top. Blogging is a lot of content planning, even more promoting, and a decent amount of actual writing. And you know what? It’s time-consuming.
And you know what more? We have to figure out everything ourselves. You can’t get a degree in blogging. Yes, there are courses that can help you out, but the majority of us just learn as we go. I’m currently trying to master SEO, Search Engine Optimisation. SEO determines where your blog post will rank in search engines. The higher, the better, of course. But it’s very hard to rank high in, for example, Google. In its most basic form, SEO is the keywords you use in the blog post and headline according to which a potential reader can find you. But there’s a lot more that goes into it.
It’s just disappointing to see all the hate bloggers are getting. Of course, it’s different with bloggers who already have large audiences. They hire people to help out with a lot of work. However, for the smaller bloggers such as myself, it’s not an option.
I will end this post here. Please, feel free to leave your thoughts down below in the comments.
See you soon!
xoxo, S. V.